Biography:
Originally from Argentina, Sergio settled in South Africa in the eighties. In 1989 he created on of the South African Broadcasting Corporation's most popular and commercially successful TV music programs.

During those years, he directed many TV programs and music videos (including the South African link up to Freddie Mercury's 1992 Tribute Concert at Wembley stadium, with an estimated worldwide audience of one million people).

In 1994, Sergio decided to shift his focus from TV and music videos to commercial films and in June 1996 he was included in Saatchi and Saatchi's New Director showcase at the Cannes festival.

Over and above all the awards received during his TV and radio career, he has also gained recognition in commercials during the past four years with a gold and silver at the Chicago Film Festival and silver in New York. To date Sergio has worked with some of the top agencies in Europe, Japan, Korea, Hong Kong and the USA with clients such as Ford, Budweiser, Hyundai and Coca Cola.