Louisa Sugar Copywriting sample
PCBC Homebuilding Tradeshow and Conference Programs

The Brannan Case Study Tour

The Brannan, three luxury towers of city sophistication in the heart of San Francisco's trendy South Beach neighborhood, has sold at record-breaking prices of up to $2,000 per square foot. With 336 stylish units, plus a resort-class pool, spa and fitness center, The Brannan is an exemplary urban project. Tour The Brannan with the presenters, and find out exactly how it was done.

You'll also want to attend the companion program, Developing for the Upscale Urban Market: The 11 Biggest Mistakes to Avoid.

Speakers: Alan Mark, President, The Mark Company; San Francisco, CA Henry Lambert, President, Reliance Development Group; New York, NY

Market Research 101 for Builders:
The Competitive Edge

Market research yields information about competitors, customers, demographics, and economic trends. It's an extremely useful strategic planning tool that helps builders understand what's driving demand for housing, and how to position products for specific markets. This step-by-step workshop gives entrepreneurs and smaller companies all the practical procedures needed to establish an in-house market research program.

Guaranteed, you will learn how to:

o Establish an in-house market research program that can give your company a competitive edge.

o Evaluate and "shop" the competition.

o Assess housing supply and demand in your area, and identify profitable new opportunities.

o Recognize the warning signs of a slowing economy and/or increased competition.

Speaker: John Schleimer, President, Market Perspectives; Roseville, CA

The Lowdown on Land Prices:
An Efficient New Approach to Valuation

Land values in the western region are higher than ever. Will prices continue to rise, or are we in the midst of a speculative bubble? This frenzied market calls for a new approach to valuation. Join this session to discover an efficient new analysis model you can use to accurately determine home and lot values.

Guaranteed, you will learn how to:

o Utilize an efficient new valuation approach to sharpen your land acquisition strategies.

o Understand the true barometers of market supply and demand.

o Easily determine if land is overpriced or undervalued.

o Calculate land productivity and gross metro product, by lot.

Speakers: James Z. Pugash, Chairman and Chief Executive Officer, Hearthstone; San Francisco, CA Kenneth Rosen, Ph.D., Chairman, Rosen Consulting; Berkeley, CA