Portfolio

Louisa Sugar Copywriting:

Recent Projects:
- Copy for a series of Flash-animated pop-up ads for America Online. The ads (for Encyclopedia Britannica, speech recognition software, and digital cameras) will be seen by up to 14 million people.

- Copy for a B2B campaign for Cisco Systems Business DSL, including print, direct e-mail, banner ads, and an online interactive game (for Miller/Huber).

- Many large assignments for Palm, including user help and scientific papers.

- Name development for Nike Shox (for Metaphor Name Consultants).

- Web content for eLUXURY.com, Gloss.com, Shopping.com, and AdsNetUSA.com.

Selected Clients:
America Online, Cisco Systems, Palm, Inc., Nike, eLUXURY.com (LVMH), Pacific Bell, Sesame Street, DFS Group, Ltd., Shopping.com, Escalon Premier Brands (Heinz), Gloss.com, GNLD International (sports nutrition), Jojoba Farms (hair care), Miller/Huber, Nature’s Country New Zealand (skin care), New Vision International, Pets.com, Realm Fragrances, Metaphor Name Consultants, and Zaplet.com.

Industry Experience:
- Cosmetics, Fragrance, Skin and Hair Care, Health and Beauty Aids
- Technology, Web Sites, Wireless, Handheld Devices, User Help, Scientific Papers
- Wine, Spirits, Food, Health Food, Pet Food
- Vitamins, Herbs, Sports Nutrition, Weight Loss

Selected Tag Lines:
- The mystique of the poppy, the sensuous warmth of musk. (Poppy Musk perfume)
- Kids love Mild and Natural! (Children’s grooming products)
- Gentle healing of body and spirit. (Sun & Moon Centers for the Healing Arts)
- The preferred system for thicker, fuller hair. (Biotene H24 hair care)

Name Development:
- Nike Shox, DiscoverMusic.com, Wireless System Technologies, Hewitt, Corning Consumer Products, and more than 20 additional company and product names (through Metaphor Name Consultants).
- Elmo’s Fishing Fun (Sesame Street), California Blossoms, Cool Breeze, and Singapore Dream (perfumes for DFS Group, Ltd.), Mild and Natural, Beauty Garden, and Beers of the Season (Beverages & more!).