These high quality supplements are sold through multi-level marketing, so the packaging needed to look more valuable than a drugstore brand. The client wanted to use their new logo and unify the look of both their product lines (the vitamins and Chinese herbs previously had different packaging).
I used the logo's color scheme of dark green and orange, with gold accents to indicate premium quality. A brush illustration of fruit indicates the whole ingredients inside the vitamins, and coordinates with the existing Chinese brush characters used for the herbs. These packages received an award from American Corporate Identity and Package & Label Design.
Packaging
Creative director/art director:
Louisa Sugar
Illustration:
Susan Bercu
