Beverages & More, a regional superstore, asked us to design a line of proprietary beer gift packs for sale exclusively in their stores. Each gift pack contains an assortment of 10 specialty craft brews representing various regions and seasons. Bright colors and lots of decorative elements such as borders, ribbons, seals, and vintage illustrations combine to add charm and shelf impact to the boxes. Each selection is differentiated by a different type treatment, while the gold backgrounds convey a gift-wrapped feeling.
Packaging, beer, beverages, beverages & more, gift, gift packs, gift packaging, branding, craft, brews, craft beer, seasonal, holiday
Creative director/art director:
Louisa Sugar
Designers:
Louisa Sugar, Albert Treskin
