A husband and wife team of highly experienced acupuncture practitioners came to us to design the logo, brochure, stationery system and signage for their two Centers for the Healing Arts in Northern California. We also wrote the brochure.
To convey the couple's gentle, attentive, hands-on healing, we created hand crafted calligraphy and used soothing teal and warm gray colors against a crisp white background. A dark-and-light patterned leaf illustration expresses the contrasting natures of sun and moon and the nurturing qualities of the care givers, who are also avid gardeners.
logo, logo design, healing arts, leaf
Creative director/art director:
Louisa Sugar
Designers:
Louisa Sugar, Melissa Nery
Hand lettering:
Jane Dill
Illustration:
David Diaz
