I designed, developed, and named this line of upscale natural grooming products for children, which was targeted for distribution in health food stores. There are six sku's: vegetable oil soap, shampoo, conditioner, lotion, sesame oil and baby bath.
Mild and Natural was sold in Japan (in department stores), Australia, and throughout the United States.
Awards: Advertising Age Creativity
Art Direction
Natural Foods Merchandiser
The Big Book of Logos
Packaging, Logo, New Product Development
Creative director/art director:
Louisa Sugar
Illustration:
Early American circus advertising art
Copywriter:
Louisa Sugar
New product development:
Louisa Sugar
