This logo is for a line of upscale, natural grooming products for children. The artwork, reminiscent of early American circus advertising, adds a sense of playfulness and fun to the branding and identity materials, and distinguishes them from baby products.
Awards: Advertising Age Creativity
Art Direction
Natural Foods Merchandiser
The Big Book of Logos
logo, brand, brand identity, kids, children, children's product, grooming, cosmetics, natural cosmetics, health and beauty aids, HBA, circus, playful, dog, circus dog
Creative director/art director:
Louisa Sugar
