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"Family" Precept This spot marks the 3rd campaign in as many years McCool and their client Precept Golf (a division of Bridgestone Sports) have returned to Limbo Films and Gary Nolton to direct their spots. In order to handle the limited time availabities and diverse personalities of PGA stars Nick Faldo, Raymond Floyd, Larry Nelson and Nick Price, Gary is a natural choice as he's worked with dozens of star athletes. Nolton pushed for the letterbox format and copper-toned black & white film treatment, both of which help it stand out from the market competition. This is one of three spots shot over two days in Florida. Client: Precept / Bridgestone Golf Product: Precept Golf Equipment Production Company: Limbo Films Director: Gary Nolton Producer: Judy Kettler Director of Photography: Gary Nolton Talent: Nick Price, Nick Faldo, Raymond Floyd Agency: McCool Communications / Atlanta Art Director: Joey Wofford Copy Writer: Ben Ortlip Creative Director: Campbell McCool Editorial Company: Red Car / Dallas Editor: Ron Sussman Post-Production Facility: Downstream Editorial Colorist: Jim Barrettn |
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