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"Family"

Precept

This spot marks the 3rd campaign in as many years McCool and their client Precept Golf (a division of Bridgestone Sports) have returned to Limbo Films and Gary Nolton to direct their spots. In order to handle the limited time availabities and diverse personalities of PGA stars Nick Faldo, Raymond Floyd, Larry Nelson and Nick Price, Gary is a natural choice as he's worked with dozens of star athletes. Nolton pushed for the letterbox format and copper-toned black & white film treatment, both of which help it stand out from the market competition. This is one of three spots shot over two days in Florida.

Client: Precept / Bridgestone Golf
Product: Precept Golf Equipment
Production Company: Limbo Films
Director: Gary Nolton
Producer: Judy Kettler
Director of Photography: Gary Nolton
Talent: Nick Price, Nick Faldo, Raymond Floyd
Agency: McCool Communications / Atlanta
Art Director: Joey Wofford
Copy Writer: Ben Ortlip
Creative Director: Campbell McCool
Editorial Company: Red Car / Dallas
Editor: Ron Sussman
Post-Production Facility: Downstream Editorial
Colorist: Jim Barrettn
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Length: 0:29   Size: 1.93 MB
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