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Marketing Parameters/ Creative
Solution
This new product introduction was positioned as a "flight simulator for lawyers" allowing law students and professors to utilize this CD-ROM as an interactive skills development tool. For the first time ever the expensive laser disk classroom environment was available to individual users, marketed directly to law firms, law schools, and trial lawyers themselves via postcard teaser, brochure and bounceback card, and trade show support materials. The headline captured the essence of the product, extending into all aspects of the highly successful campaign.
Campaign Extensions:
Tradeshow display, direct mail, informational brochure, educational materials.
(Full Text:)
Eliminate the Process of
Trial & Error...Because there's no room for Error in a Trial.
The Interactive Courtroom(R) is a multimedia video simulation
to keep your trial skills on the cutting edge. Now more than ever, it pays to
improve your mastery of evidence and hone your tactics before entering the courtroom
using a trial and error approach that's risk-free to your clients!
This same
award-winning legal training tool originally created at the Stanford Law
School Interactive Video Project on laserdisc, is now available to you in
a convenient, easy to use CD-ROM program for Windows or Macintosh.
We offer a series of modules ranging from evidentiary foundations,
client counseling, and motions, to direct and cross-examination skills…all right
on your desktop to access with ease. It's fun to test your own abilities at
your own pace anytime, or break into small groups and have rousing debates
as you learn from each other!
Imagine having the Federal Rules of Evidence at your fingertips in an instant, and renown trial lawyers with words of wisdom at the click of a button. Our multi-layered approach to information allows you to go far beyond procedural rules and delve deeper into the strategic and emotional impact of each objection. You can stop the trial mid-sentence to think and respond to the scenarios on the screen, and witness many different courtroom styles to compare and contrast with your own. Best of all, you can familiarize yourself with subtleties like courtroom demeanor and effective framing of your questions, before you set foot in the actual trial.
Each action-packed
digitized video simulation is conducted in real time, so you'll feel the pressures
and pace of a courtroom appearance, and anxiously await the judge's ruling on
your objection. You'll hear the explanations and rules of evidence used to support
the judge's ruling, learn from an expert what you're doing effectively and ineffectively,
and receive a customized evaluation at the end of the session.
Admissibility of critical evidence rides on your answers,
and testimony shifts accordingly. It's a sophisticated, rapid-fire approach
to testing your instincts, building your confidence, and preparing you to think
fast on your feet.
Who says education can't be fun? Studies show interactive multimedia reduces your time and expenses for training, while more than doubling the standard retention rate for learning. You will brush up on litigation skills while saving travel time, billable hours, and extensive mock trial training and seminar expenses. Plus, you can earn MCLE credit, while gaining a competitive advantage over your peers!
(Call outs for graphic visual, placed in appropriate areas:)
- Participate in a trial in
action, using real-life attorneys based on actual cases with true to life testimony
on video.
- Press the desk blotter to object!
- State the reason for your objection using the keyboard.
- See specific text comments regarding the basis of the judge's ruling.
- Click to watch renown experts like Howard Weitzman, Terence MacCarthy, Tim
Hallahan, and Barbara Caulfield add insight and relevant knowledge.
- Learn the specific Federal & State Rules of Evidence pertaining to the objection.
- Flip open a reference book for more information.
- Pour yourself some water to pause the testimony while you consider your answers
and options.
- Review the prior sequence, or accelerate forward by pressing the arrow keys.
"The Interactive Courtroom is the new standard against which all other trial training materials will be measured."
"Taking
full advantage of its innovative format, the program challenges the user to
respond in real-time, while its hypertext feature provides valuable instruction
& commentary."
"The Interactive Courtroom (R) encourages active interchange among lawyers. Everyone benefits by sharing expertise as to why to use one approach over another."
Our acclaimed interactive
program is used by over 100 law firms & schools! Collateral,
lawyers, interactive, CD-ROM, brochure, direct mail, trade ad, courtroom, simulation,
trial, educational, informational
Design: Anvil
