"Isaac Asimov CD-ROM Collection, Zane Home Library"
Zane Publishing

Marketing Parameters/ Creative Solution

This package was one in a series of over 180 interactive learning CD-ROM titles being repositioned within the marketplace to communicate a "fun" as well as "educational" consumer message. In addition to working on the strategic positioning, merchandising, and renaming and branding of this educational line, the "back of box" copy was created to pose intriguing questions that hinted at the subject matter of each individual product, revealing specifics about each title in an informative pullout spread. We also used the interior spread to cross-sell similar collections based on demographic/topic appeal.

Campaign Extensions:

To support the new packaging, we created sales sheets, a direct mail catalog, trade ads and single title boxes for the most popular educational subjects.

(Cover Copy:) Blast off on a voyage of discovery!
(Subhead:)

Renowned science fiction writer Isaac Asimov guides you on
an educational exploration of the cosmos.

Astronomy
The Inner Planets
The Outer Planets
The Solar System
Space Exploration
The Universe

A 6 CD-ROM collection of interactive learning

Ages 10-adult

Back of Box Copy
(Title Banner:)

Zane Home Library
Isaac Asimov's Library of the Universe

A 6 CD-ROM collection of interactive learning

Ages 10-adult

How are stars formed, & what happens when they die?

Is it possible for one galaxy to gobble up another?

How close are we to colonizing Mars?

      Journey to the far reaches of our galaxy to expand your view of our world and beyond. Probe scientific theories, past and present. Learn fascinating facts and timely new data about supernovas, "black holes," and whether there really is a "Planet X."
      Our interactive format allows you to click on a highlighted topic of intrigue, and venture to a new level for more in-depth discussion. If there's a celestial cluster that's captured your eye, you can print out the visual with ease, or find out more by opening the extensive encyclopedia, or dictionary included. And if you suddenly feel like an engaging challenge, test your knowledge of the planets and space with our self-paced quizzes anytime, even in the middle of the main presentation.
      Like all of our Zane Home Library editions, each title is a distinguished addition to your permanent multimedia collection, featuring audio visual text and insightful information for your family to enjoy time and again.

(Features Synopsis & System Requirements:)

View more than 2400 images & print them out too!
Listen and learn with 255 minutes of self-playing presentations
Strengthen your knowledge with over 100 interactive questions & answers!
Discover new meanings in our customized glossaries
Search further with valuable on-line software included:
Webster's New World Dictionary(R) (Third College Edition) &
American Concise Encyclopedia (TM)

(Prominent Headline & Power CD logo:)

Just plug & play!
No installation
No hard disk space required
Runs on both Windows & Macintosh computers
Fully compatible with Windows 95.

(Pick up current system requirements specifics, small treatment on BOB if necess.)

(Prominent teaser:) Open flap! For more on each title...

(Inside spread detailing contents:)

Isaac Asimov's Library of the Universe (Headline:)

Learn from one of the greatest science fiction writers of all time!

(Positioning/Intro Copy:)

      Imagine having a leisurely discussion with Isaac Asimov in the comfort of your own home. You're able to dwell on whatever subject interests you the most, reroute the conversation midstream, and even ask him back again to revisit your favorite topics!
      Zane Home Library is proud to feature the finest authors and noted authorities to enhance your learning experience. It's like having a private lecture series available to you whenever you wish, all at the push of a button.

(Photo of I.A. w/edited bio treatment)

      Isaac Asimov is credited with popularizing the field of science with such novels as The Chemicals of Life, Inside the Atom, The Intelligent Man's Guide to Science, and Did Comets Kill the Dinosaurs? His most acclaimed novel was The Foundation Trilogy, which won the Hugo award for science fiction, and his very first entry into the realm was Pebble in the Sky.
      Asimov's became a contributing writer for science fiction magazines as early as 1939, and attended Columbia University, where he received a Ph.D. He grew up in Brooklyn, New York, after immigrating to the United States from the USSR when he was only three years old. Mr. Asimov died in 1992, but his memoirs live on in two books, In Memory Yet Green and In Joy Still Felt.

(Info on each title: Short "information capsules":)

The Universe (40 minutes, over 400 images)
What's the difference between a white dwarf and a red giant? What happens when stars explode? Can anything escape from the mysterious black holes of the universe? You'll increase your space vocabulary by light years as you trek through distant galaxies as well as our own! Develop an understanding of how this vast world came about, as scientists delve into theories, unveil their own opinions, and look to the future for a glimpse of tomorrow.

Discover more about:

Quasars & pulsars
The Milky Way
Double stars
The big bang theory
The Andromeda Galaxy
Radio telescopes
Gravitational pull
Supernovas & supergiants
The expanding universe theory

The Solar System (35 minutes, over 450 images)
Why do scientists refer to comets as "dirty snowballs?" What's an Oort Cloud, & why is it part of the latest breaking news? Which planets are known as the "gas giants?" Venture through the magnificent cloud of dust and gas that swirled for billions of years, then witness the explosion that formed our Sun and its family of planets! You'll find out about "flying mountains," explore what makes each planet unique, and understand why life as we know it only exists on Earth.

Discover more about:

Halley's comet & multitudes of others
Ceres & other speeding asteroids
Meteors, meteorites, & meteoroids
Flares
Solar wind
Sunspots & radiation
Craters
Satellites

Astronomy (40 minutes, over 350 images)
Why did ancient cultures create stories from images they saw in the sky? What 16th century scientist recorded the position of a supernova so accurately that modern astronomers were able to photograph its remains? You'll time travel back to the days when Galileo revolutionized astronomy by inventing the telescope, and accelerate forward to modern times to hear the latest about radio telescopes. Watch for Asimov's "Space Spotter's Guide"--- the perfect tool to help you appreciate the wonders of the night sky.

Discover more about:

Historic astronomers
Modern star study
The sun, moon & stars

Space Exploration (40 minutes, over 350 images)
How close are we to populating other planets? Will we ever colonize other star systems? What exactly is "space garbage," & does it pose a threat to our future? From the very first probe to our piloted space shuttles, you'll see how the race for knowledge in this final frontier has rocketed mankind into a series of new dilemmas.

Discover more about:

Historic space walks
Satellite technology
Advancements by USA & Russia
Space stations
Space travel
The past, present & future

The Inner Planets (50 minutes, over 450 images)
Is there really life on Mars, & if so, what kind? Why has "the red planet" captivated imaginations for decades? You'll gain greater insight into each of the four "rocky" planets nearest the Sun...Mercury, Venus, Earth & Mars. Find out what surprises Mariner 2 uncovered on Venus, and the Voyager probes discovered on Mars. Most of all, get to know our own home planet up close and personal; from Mother Earth's age & formation, to the Moon & its revealing scientific wisdom.

Discover more about:

The 4 planets closest to the Sun
Lunar exploration
Orbits & speed
Surface photos relayed from probes

The Outer Planets (50 minutes, over 400 images)
Could there be another world pulling on all of the outer planets, that scientists call "Planet X?" If so, what does that mean to our universe? You'll uncover the curiosities of the "gas giants,"Jupiter, Saturn, Uranus, & Neptune, and journey to our most distant planet, Pluto. From Saturn's beautiful rings and moons to Uranus, which was only viewed as a tiny dot until 1986, you'll understand why these five planets farthest from the Sun remain so elusive and mysterious.

Discover more about:

The 5 planets furthest from the Sun
The moons orbiting the planets
Voyager 2 expedition & photos
Titan
Titania
Triton

Sales Sheets/Series Alternatives:

1.) Lift off on an educational expedition
2.) Search the galaxies in a quest for knowledge
3.) Explore the outer reaches of your mind