Biography:
Amy Jussel has worked as both a client and creative in the advertising realm, so she brings a unique understanding to marketing projects. Prior to opening her own business as an advertising and promotional writer in 1984, she was an award-winning Senior Copywriter at Dailey & Associates Advertising, on the Royal Viking Line account. On the client side, she was Director of Advertising & Promotions for American Hawaii Cruises during the inception & launch of this two ship cruiseline.

Amy continues to specialized in high end consumer goods & new product development bringing senior level branding expertise to clients & agencies à la carte. She has considerable industry experience in media/entertainment, & travel/tourism, though her ad agency background lends itself to strategic marketing and creative execution on a wide range of retail, software, medical, senior living/resort, food/wine accounts, packaged goods & services & B2B accounts.

Amy is currently launching a new venture as Founder/Executive Director of ShapingYouth.com, a consortium of media and marketing professionals concerned about harmful messages to children via media. She is implementing innovative programs for parents and kids (via film, web, hands-on education, & curricula enrichment) to build awareness and promote healthier values by using the power of the media turned on itself. (essentially, creating a 'counterspin' to flip the message in a more positive direction using the techniques and training of advertising insiders!) Amy is also writing/producing a film short, "Body Blitz: Media Shaping Youth" focusing on the acceleration of childhood through corporate profit motives and the societal impact on 'tweens' 8-12.(using the internet for distribution) Amy Jussel's "Turn Down the Media Volume" tagline has become a bipartisan rebel yell for concerned parents, and the collective conscience of communicators desiring to rein in their own industry.

Most recent copywriting projects include: Name generation, branding, and tagline development for various corporate/global entities, non-profits, and dotcoms. Image/capabilities pieces, naming/taglines and/or content creation for Blurb, Inc. (software) Aroma Candle & Scent Co., Earthseeds.net, South San Francisco Conference Center, Financial Engines.com, Postini.com, HCG Bath fixtures, VisaBuxx prepaid card for teens, 3ware & IDEO, Francis Ford Coppola's North Beach Citizens Project; sales & merchandising promotions for Visa USA, AT&T, Hitachi PC, Treasure Island at the Mirage, Apple LaserWriter Printers, Silks at the Mandarin Oriental, S.F., Sutter Home Winery & Mumm Cuvee Napa; packaging copy/positioning/"why to buys" and web work for Kensington Technologies, Zia Natural Skin Care, Mavis Beacon Typing, & Intellisync synchronization software; strategic positioning, naming, branding, & overall merchandising of over 180 interactive learning CD-ROM titles (Zane Publishing), copy for website, screens, packaging sleeve & promotional CD-ROM involving a bundled software/navigational tool (KAO Infosystems); retail packaging copy/branding, & collateral/image pieces for play products division of Gymboree; brochures/collateral for Thomas House/CCRC, The Shorenstein Co. (Oakland City Center), ROLM telecommunications, TSG telecom, & Radisson Seven Seas Cruise Line; direct mail for Wilkes Bashford Clothiers, The Interactive Courtroom, Advanced Micro Devices and Global Village Fax Servers; recruitment ad campaign for Industrial Light + Magic/LucasArts, consumer ads or campaigns for Symantec, Inc., The Post International condominium homes, The Carlisle, a senior residential community, General Expositions and Crocker Galleria Shopping Center.

In addition to print, Amy writes and produces broadcast copy for radio & television ads, multimedia programs, websites and video scripts. She has also won various copywriting awards from The S.F. Show, the Murphy awards, etc. Prior to entering advertising, Amy worked as a journalist and television news writer for the ABC affiliate in Honolulu (KITV), wrote and produced a public affairs show at KCSB, Santa Barbara, and freelanced for various magazines. She continues to write features for magazines and teach classes involving various aspects of the communications field.

Copywriting Services:
Copywriting for ad agencies, design firms, and corporate marketing departments, on a project, hourly, or short-term retainer basis. Also offer full-service freelance teams: To outsource a project in its entirety.

Specialty:
Copy/creative for high end consumer campaigns. Advertising & promotional copywriting for packaged goods and service industries. (I.e. software, entertainment, retail, fashion, travel/resort, food/wine, medical, consumer-tech, etc.) Particularly strong background in new product development, positioning, strategic & tactical marketing for both consumer & business to business projects.

Collateral Programs:
Informational brochures, promotional marketing, (contests, incentives, themelines, naming) merchandising material, (point of purchase displays, tent cards) direct response, (mailers, catalogs) co-op ads & tie-ins, stuffers/shells and sales support material.

Multimedia/Web/Broadcast/Televideo:
Multimedia scripts, web site copy, CD-ROM content provider. Radio & TV commercials. PSAs. Also videos for promotional, sales, corporate image and training purposes. (Writer/producer, or copy/concept only.)

Ad Agency/Freelance Experience:
Freelance by choice, for well over a decade. Prior to current position as an independent CW/CD, worked as a Senior Copywriter for Dailey & Associates, S.F., 1984.

Freelance Faculty:
Instructor, UCSC Extended Education Programs: '99, '98, '97, '96
Stanford University's Marketing & Communications Workshop, '94
Board of Directors for Women in Communications, S.F. '96, '95, '94, '93
WICI's "The Freelance Forum" Speaker/co-chair, '95, '94
Speaker/teacher private workshops

Most recent copy/creative projects:
Blurb, Inc. (software) Levi Strauss & Co. (radio) Mandarin Oriental, S.F./Silks The Shorenstein Company Apple LaserWriter 12/640/660 PS GYMBOREE (toy/play products) Puma Technology (pkg:IntelliSync) ANA Hotel/All Nippon Air ROLM telecommunications The Interactive Courtroom (R) The Post International (real estate) Global Village (fax server) Crocker Galleria Shopping Center Radisson Seven Seas Cruise Line Embassy Suites/Fla/Tx./Ca. Creative Leisure International Stouffer/Presidente Hotels,Mx. World Explorer Cruises Wilkes Bashford (clothiers) Oral-B Dental Care Jacuzzi Whirlpools		ShapingYouth.com (film & web work) VISA, USA (promotions division) Symantec, Inc. Zia Natural Skin Care/Cosmetics Hitachi PC (laptop computers) Circulon Cookware (ad concepts) KAO Infosystems Zane Publishing (software/CD-ROM titles) Knowledge Adventure Infotainment Landec Medical Products, & Medaway (hospital supplies) Cisco Systems (internal/trade promo) TSG-Overseas telecom technology Advanced Micro Devices-multimedia Pacific Rice, Johnston Pies, various pkgd. goods Sutter Home Winery (promotions/merchandising) Mumm Cuvee Napa (champagne) Senior Living Communities (developer) Emerald Fund (developer: Portside condos) Smith & Hawken (clothes/goods) American Hawaii, Royal Viking, & Pearl Cruises Sonoma Mission Inn & Spa